Open Market Measuring B2B Marketing with Octane11 CEO Dan Rosenberg
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Feb 26, 2025 Dan Rosenberg, Founder and CEO of Octane11, brings his insights on B2B marketing measurement and practical experiences from his tenure at MediaMath. He emphasizes the importance of data integration and standardization for effective marketing strategies. The discussion highlights the challenges startups face in balancing measurement with actionable execution, and the need for flexibility. Rosenberg also shares innovative hiring practices and the role of remote work in building strong team dynamics. He stresses the value of community and networking in enhancing business success.
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B2B Measurement Advantage
- B2B marketing measurement is crucial because it allows connecting the dots across paid, owned, and earned channels.
- This is possible because you only need to identify the company, not the individual, across different platforms.
AI & Data
- AI in marketing will become a commodity, emphasizing the need for organized, clean, and enriched data.
- This data-centric approach is more important than the AI itself.
Cheese Board Marketing
- One of Octane 11's clients uses Sendoso to send cheese boards and cheese knives to prospects.
- This tactic successfully drives engagement and sales conversations.