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Dan Rosenberg
Founder and CEO of Octane11, a B2B marketing measurement company. Previously Chief Marketing and Strategy Officer at MediaMath.
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21 snips
Feb 26, 2025
• 39min
Measuring B2B Marketing with Octane11 CEO Dan Rosenberg
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Dan Rosenberg, Founder and CEO of Octane11, brings his insights on B2B marketing measurement and practical experiences from his tenure at MediaMath. He emphasizes the importance of data integration and standardization for effective marketing strategies. The discussion highlights the challenges startups face in balancing measurement with actionable execution, and the need for flexibility. Rosenberg also shares innovative hiring practices and the role of remote work in building strong team dynamics. He stresses the value of community and networking in enhancing business success.
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