Open Market The AI-Inflected Future of Ads with OpenAds Co-Founder Michael Bishop
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Feb 5, 2025 Michael Bishop, co-founder and CTO of OpenAds, an innovative AI-driven ad tech startup, shares insights on the future of advertising. He discusses how AI can personalize ads in real time, challenging traditional models like Google’s. The conversation highlights the massive opportunity within AI-driven search ads and the critical need for brands to rethink ad metrics. Bishop also explores the entrepreneurial mindset needed to tackle significant opportunities, urging tech founders to embrace bold visions that can create societal change.
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NYC Attic Living
- Michael Bishop's co-founder lived in a storage nook above his kitchen in his NYC apartment.
- The co-founder slept there for a year while they worked on OpenAds, even though there was a couch available.
Beyond DCO
- OpenAds creates unique ads for every impression using AI, going beyond dynamic creative optimization (DCO).
- DCO picks from existing variants, while OpenAds generates entirely new ads in real time.
OpenAds' Target Platforms
- OpenAds pursues opportunities in consumer-facing generative AI, traditional publishing, and retail media.
- They integrate large language models (LLMs) directly into ads, allowing for interactive elements and information retrieval.