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The AI-Inflected Future of Ads with OpenAds Co-Founder Michael Bishop

Open Market

CHAPTER

Rethinking Ad Metrics in the Age of AI

This chapter explores the shortcomings of current ad metrics and advocates for a stronger connection between media quality and brand outcomes. It discusses the transformative potential of AI in enhancing ad creativity and user engagement, urging brands and agencies to adapt to a rapidly evolving advertising landscape. The conversation emphasizes the shift from traditional frameworks to innovative, data-driven practices that prioritize consumer preferences and measurable quality outcomes.

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