Innovating with AI in Advertising

This chapter explores the transformative impact of artificial intelligence on the advertising landscape, featuring discussions with the co-founder of Open Ads about real-time ad creation. The conversation highlights the competition to traditional advertising models, including challenges posed to Google’s dominance and future implications for revenue generation. Additionally, the speakers reflect on evolving consumer behaviors, the balance of ad-supported versus subscription-based models, and the importance of maintaining content quality amidst technological advancements.