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Open Market

The Future of AI and Customer Experiences with Crosshatch CEO Soren Larson

Jan 29, 2025
Soren Larson discusses the future of AI and its impact on customer experiences. The conversation highlights the limitations of first-party data for personalization and the significance of user consent. They explore the evolving role of AI in advertising and the challenges faced by startups in a tech-driven landscape. Humor emerges as they compare Miami and Los Angeles, adding a light touch to their insightful dialogue on data privacy and the transformative potential of AI in enhancing consumer interactions.
47:39

Podcast summary created with Snipd AI

Quick takeaways

  • Soren Larson emphasizes that traditional first-party data alone cannot effectively deliver personalized customer experiences, necessitating a new approach rooted in user consent and contextual data.
  • The integration of AI into user interactions offers significant potential for improved customer engagement, but it must be balanced with privacy concerns and consumer trust.

Deep dives

Adlib's Innovative Advertising Approach

Adlib offers a self-serve DSP solution that eliminates the need for large contracts and minimum spends, allowing growing agencies to access a comprehensive media buying platform. This innovation connects users to various digital advertising channels including TV, display, and native ads without the usual hurdles, making it accessible for smaller agencies. The platform is designed to automate tasks that typically consume a lot of manual effort, significantly improving operational efficiency. Its ranking as the top solution for support underscores its commitment to assist users in navigating this complex landscape.

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