Open Market The Future of AI and Customer Experiences with Crosshatch CEO Soren Larson
20 snips
Jan 29, 2025 Soren Larson discusses the future of AI and its impact on customer experiences. The conversation highlights the limitations of first-party data for personalization and the significance of user consent. They explore the evolving role of AI in advertising and the challenges faced by startups in a tech-driven landscape. Humor emerges as they compare Miami and Los Angeles, adding a light touch to their insightful dialogue on data privacy and the transformative potential of AI in enhancing consumer interactions.
AI Snips
Chapters
Transcript
Episode notes
Walmart's Automation Challenge
- At Walmart, Soren Larson's team tried to automate grocery orders using the company's vast data.
- Despite having ample data and a skilled team, they could only predict half of a customer's basket with 70% accuracy.
Limitations of First-Party Data
- First-party data alone is insufficient for creating truly personalized customer experiences.
- More context is needed to anticipate consumer needs and deliver relevant experiences.
Crosshatch's AI Agent Approach
- Crosshatch facilitates data sharing by allowing users to bring their AI agents to apps.
- Users control data sharing through an SDK and agent pattern that enhances privacy.