3min chapter

Open Market cover image

The Future of AI and Customer Experiences with Crosshatch CEO Soren Larson

Open Market

CHAPTER

Navigating First-Party Data and Consumer Consent in Advertising

This chapter explores the intricacies of utilizing first-party data in the advertising landscape, emphasizing experiences from major retailers like Walmart. It addresses the hurdles faced by smaller organizations and the issues surrounding consumer consent in ad tech.

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