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Building a Community with AdTech God
Jan 8, 2025
AdTech God, a mysterious figure in the ad tech arena known for creative content and community engagement, joins Eric Franchi and Joe Zappa. They discuss how most ad tech companies are stuck in outdated marketing strategies while emphasizing the importance of emotional engagement. The guest highlights effective ways to build community, navigate content creation challenges faced by executives, and adapt to the evolving media landscape. Tune in for insights on fostering genuine connections in the digital advertising world!
39:07
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Quick takeaways
- Fostering audience interaction through feedback and open discussions is essential for building a vibrant and engaged community.
- Consistency in content creation and diverse engagement strategies are crucial for retaining audience interest and establishing valued community voices.
Deep dives
Building Engagement Through Audience Interaction
Creating engagement by fostering audience interaction is crucial for growing a following. Instead of merely broadcasting opinions and articles, it's essential to invite feedback and opinion sharing from the audience. This approach transforms discussions into an open forum, allowing participants to contribute and share their insights. By coupling this interactive model with personal insights or hot takes on relevant topics, audience engagement can significantly increase engagement and growth.
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