Open Market Building a Community with AdTech God
28 snips
Jan 8, 2025 AdTech God, a mysterious figure in the ad tech arena known for creative content and community engagement, joins Eric Franchi and Joe Zappa. They discuss how most ad tech companies are stuck in outdated marketing strategies while emphasizing the importance of emotional engagement. The guest highlights effective ways to build community, navigate content creation challenges faced by executives, and adapt to the evolving media landscape. Tune in for insights on fostering genuine connections in the digital advertising world!
AI Snips
Chapters
Transcript
Episode notes
Engage and Empower
- Ask for your audience's opinions to spark engagement and create an open forum.
- Use anonymity to empower yourself and your audience to speak freely.
Sustained Growth
- Sustained success comes from a lack of agenda and a focus on community building.
- Maintain a positive perspective and avoid constant selling.
Content and Consistency
- Prioritize consistency in content creation, even if it's just small posts.
- Engage with current events and industry news to stay relevant and top-of-mind.