Open Market Live from CES: What's Next for Viant AI with Viant CEO Tim Vanderhook
Jan 15, 2025
Tim Vanderhook, CEO and co-founder of Viant, discusses the transformative power of AI in advertising from CES. He shares insights on ViantAI's innovative features, improving ad management efficiency through automation. Vanderhook highlights the shift toward AI-powered programmatic advertising, enhancing creative and relevant ad campaigns. He also examines the ramifications of Google's dominance in the market and calls for regulatory changes to improve measurement strategies. The conversation wraps up with the evolution of marketing in the social media age, emphasizing authentic engagement.
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Automate Media Plan Execution
- Use Viant AI's new feature to automatically build media plans inside the Viant DSP with one click.
- This eliminates manual data entry and ad trafficking, saving significant operational time and errors.
AI Simplifies DSP Usage
- AI breaks down the barrier of complex DSP platforms and removes the need for training or certification.
- It also eliminates manual data entry errors like fat finger mistakes in programmatic advertising.
Future is Autonomous Advertising
- The future of advertising is fully autonomous AI-driven campaign management.
- Human supervision remains initially, but the goal is full self-driving advertising.