Tim Vanderhook, CEO and co-founder of Viant, discusses the transformative power of AI in advertising from CES. He shares insights on ViantAI's innovative features, improving ad management efficiency through automation. Vanderhook highlights the shift toward AI-powered programmatic advertising, enhancing creative and relevant ad campaigns. He also examines the ramifications of Google's dominance in the market and calls for regulatory changes to improve measurement strategies. The conversation wraps up with the evolution of marketing in the social media age, emphasizing authentic engagement.