Tim Vanderhook

Tim Vanderhook, Co-founder and CEO of Viant Technology, discusses the trillion-dollar advertising market and the underestimated value of linear TV. He dives into the explosive growth of streaming audio and innovative digital ad strategies, particularly in sports. Tim confronts the rising challenge of ad fraud, emphasizing the importance of artificial intelligence and first-party data to combat it. He shares insights on navigating public offerings and the critical role of brand identity, revealing valuable opportunities for targeted advertising in the evolving market.

AdTechGod features Tim and Chris Vanderhook from Viant, discussing their entrepreneurial journey and strategic moves in AdTech. They explore their pivot into the industry, acquisition of Adelphic, and delivering cross-channel strategies. The Vanderhooks highlight their forward-thinking approach to the advertising ecosystem, making this episode a must-listen for industry insights.

Join Tim and Chris Vanderhook, co-founders of Viant, as they dive into the groundbreaking launch of ViantAI, showcasing their innovative adtech strategies. They discuss how generative AI is changing marketing approaches, allowing for rapid and engaging media creation. Reflecting on their 25-year journey, they share insights on navigating challenges within the ad tech landscape, including the role of founder influence. Their unique brotherly partnership highlights the importance of ethics and ownership in building a sustainable business in a competitive market.

Tim Vanderhook, CEO and co-founder of Viant, discusses the transformative power of AI in advertising from CES. He shares insights on ViantAI's innovative features, improving ad management efficiency through automation. Vanderhook highlights the shift toward AI-powered programmatic advertising, enhancing creative and relevant ad campaigns. He also examines the ramifications of Google's dominance in the market and calls for regulatory changes to improve measurement strategies. The conversation wraps up with the evolution of marketing in the social media age, emphasizing authentic engagement.

Tim Vanderhook, CEO and co-founder of Viant, shares insights from his extensive media experience. He discusses Viant's recent acquisitions, including IRIS.TV and lockr, and how they enhance ad tech. Vanderhook reflects on the nostalgic legacy of MySpace and the evolving landscape of advertising with AI's role in programmatic strategies. He emphasizes the need for creativity over retargeting and critiques data analytics approaches. The conversation also highlights challenges in the Connected TV arena and the importance of adapting to digital marketing's rapid changes.