Tim Vanderhook, Co-founder and CEO of Viant Technology, discusses the trillion-dollar advertising market and the underestimated value of linear TV. He dives into the explosive growth of streaming audio and innovative digital ad strategies, particularly in sports. Tim confronts the rising challenge of ad fraud, emphasizing the importance of artificial intelligence and first-party data to combat it. He shares insights on navigating public offerings and the critical role of brand identity, revealing valuable opportunities for targeted advertising in the evolving market.

AdTechGod features Tim and Chris Vanderhook from Viant, discussing their entrepreneurial journey and strategic moves in AdTech. They explore their pivot into the industry, acquisition of Adelphic, and delivering cross-channel strategies. The Vanderhooks highlight their forward-thinking approach to the advertising ecosystem, making this episode a must-listen for industry insights.

Join Tim and Chris Vanderhook, co-founders of Viant, as they dive into the groundbreaking launch of ViantAI, showcasing their innovative adtech strategies. They discuss how generative AI is changing marketing approaches, allowing for rapid and engaging media creation. Reflecting on their 25-year journey, they share insights on navigating challenges within the ad tech landscape, including the role of founder influence. Their unique brotherly partnership highlights the importance of ethics and ownership in building a sustainable business in a competitive market.