The Vanderhooks on the Best Adtech Product Launch… Ever?

Join Tim and Chris Vanderhook, co-founders of Viant, as they dive into the groundbreaking launch of ViantAI, showcasing their innovative adtech strategies. They discuss how generative AI is changing marketing approaches, allowing for rapid and engaging media creation. Reflecting on their 25-year journey, they share insights on navigating challenges within the ad tech landscape, including the role of founder influence. Their unique brotherly partnership highlights the importance of ethics and ownership in building a sustainable business in a competitive market.