2min chapter

Open Market cover image

The Vanderhooks on the Best Adtech Product Launch… Ever?

Open Market

CHAPTER

Reflections on Two Decades in Ad Tech: A Vision for Sustainability

In this chapter, the hosts reflect on their extensive experience in the ad tech industry, discussing the evolution of SaaS companies and the ongoing transformations within the sector. They emphasize their long-term vision for sustainability and share insights on historical patterns and challenges encountered throughout their journey.

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