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The Vanderhooks on the Best Adtech Product Launch… Ever?

Open Market

CHAPTER

Harnessing AI for Innovative Marketing Strategies

This chapter delves into the transformative role of generative AI in rapidly creating effective media plans, particularly following a recent successful product launch. It emphasizes the shift towards unconventional marketing approaches that prioritize direct audience engagement and hands-on AI applications in ad technology. Through lively discussions, the speakers reflect on how embracing innovative ideas and modern content creation empowers their teams and enhances overall market visibility.

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