6min chapter

Open Market cover image

The Vanderhooks on the Best Adtech Product Launch… Ever?

Open Market

CHAPTER

Navigating the Competitive Landscape of DSPs and Marketing Strategies

This chapter delves into the significance of social proof and founder influence in marketing, specifically within demand-side platforms. It explores how Viant sets itself apart from competitors by focusing on client representation and innovation amidst challenges in maintaining profitability.

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