AdTechGod Pod
Ep. 26 Tim and Chris Vanderhook from Viant chat with AdTechGod
Apr 30, 2024
AdTechGod features Tim and Chris Vanderhook from Viant, discussing their entrepreneurial journey and strategic moves in AdTech. They explore their pivot into the industry, acquisition of Adelphic, and delivering cross-channel strategies. The Vanderhooks highlight their forward-thinking approach to the advertising ecosystem, making this episode a must-listen for industry insights.
34:00
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Quick takeaways
- Harmony Direct from Innovate is revolutionizing CTV advertising by eliminating technology hops, fees, and energy waste, aiming to increase working media budgets and enhance fill rates.
- Chris and Tim Vanderhoek have reshaped digital advertising through strategic moves like acquiring Delphic, focusing on cross-channel strategies and shaping the future of media and advertising ecosystem.
Deep dives
Introduction of Harmony Direct in CTV Advertising
Harmony Direct from Innovate is revolutionizing CTV advertising by eliminating technology hops, fees, and energy waste. Forming part of the Harmony initiative to tackle CTV ad challenges, it is already adopted by agencies and publishers. This innovation aims to increase working media budgets, enhance fill rates, and promote sustainability in advertising practices.
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