AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
AdTechGod Pod
Ep. 26 Tim and Chris Vanderhook from Viant chat with AdTechGod
Apr 30, 2024
AdTechGod features Tim and Chris Vanderhook from Viant, discussing their entrepreneurial journey and strategic moves in AdTech. They explore their pivot into the industry, acquisition of Adelphic, and delivering cross-channel strategies. The Vanderhooks highlight their forward-thinking approach to the advertising ecosystem, making this episode a must-listen for industry insights.
34:00
Episode guests
AI Summary
Highlights
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Harmony Direct from Innovate is revolutionizing CTV advertising by eliminating technology hops, fees, and energy waste, aiming to increase working media budgets and enhance fill rates.
- Chris and Tim Vanderhoek have reshaped digital advertising through strategic moves like acquiring Delphic, focusing on cross-channel strategies and shaping the future of media and advertising ecosystem.
Deep dives
Introduction of Harmony Direct in CTV Advertising
Harmony Direct from Innovate is revolutionizing CTV advertising by eliminating technology hops, fees, and energy waste. Forming part of the Harmony initiative to tackle CTV ad challenges, it is already adopted by agencies and publishers. This innovation aims to increase working media budgets, enhance fill rates, and promote sustainability in advertising practices.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode