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9min chapter
Ep. 26 Tim and Chris Vanderhook from Viant chat with AdTechGod
AdTechGod Pod
Evolution of Ad Technology and Industry Growth
Exploring the journey from traditional banner ads to behavioral targeting, European expansion, and the foresight into CTV and streaming, this chapter tracks the evolution of ad technology and the advertising industry through key milestones, partnerships, and market adaptations since the late 1990s.
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