Evolution of Ad Technology and Industry Growth

AdTechGod sits down with Tim and Chris Vanderhook from Viant

Tim Vanderhook is the CEO and Chris Vanderhook is COO of Viant..

Their journey is one of true entrepreneurship, from the early days of launching a social network that rivaled the giants, to their daring pivot into AdTech.

Under their guidance, Viant has made strategic moves, including the acquisition of Adelphic, which further strengthened their position in the market, capable of delivering cross-channel strategies that encompass desktop, mobile, CTV, and more.

The Vanderhooks are known not just for their business acumen but also for their forward-thinking approach to the advertising ecosystem.

Thank you to Kevel and Innovid for advertising on this episode.

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