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15min chapter
Ep. 26 Tim and Chris Vanderhook from Viant chat with AdTechGod
AdTechGod Pod
Trust in AI Technology and the Future of Advertising
This chapter explores the importance of trust in AI technology, particularly in an AI bid optimizer within advertising. It emphasizes the value of gaining customer trust in AI's effectiveness for successful adoption, along with discussing the challenges faced by the industry due to old habits and the shift towards more impactful advertising strategies post-cookie era. The discussion also touches on the significance of Nielsen in advertising and the balance between remote work and in-office presence for optimal productivity.
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