The Rise of AI in Programmatic Advertising

This chapter explores the evolution of demand-side platforms in programmatic advertising, focusing on the shift to AI-powered, self-serve models. It highlights how Viant AI enhances workflow automation, alleviates workload pressures, and transforms ad campaign processes while addressing market skepticism. The discussion also emphasizes the promising future of AI in connected TV advertising and its potential to revolutionize ad creativity and relevance by 2025.