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6min chapter
Live from CES: What's Next for Viant AI with Viant CEO Tim Vanderhook
Open Market
The Impact of Google's Dominance
This chapter explores how Google's control affects the advertising and publishing sectors, highlighting the challenges for advertisers and the need for regulatory changes. It discusses the limitations of Google's last touch attribution model and the industry's demand for improved measurement strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode