Debate! Outcomes Era vs Quality Era with Erez Levin

Dive into a lively debate between the Outcomes Era and the Quality Era in digital advertising. Erez Levin offers insights on what truly defines an outcome, challenging traditional models. The conversation highlights the shift from branding to measurable outcomes, emphasizing the hurdles advertisers face in a changing landscape. Expect a clash of ideas on the importance of media quality versus profit-driven metrics. The hosts spice things up with colorful metaphors, likening the debate to a boxing match, making complex topics engaging and accessible.