Open Market cover image

Debate! Outcomes Era vs Quality Era with Erez Levin

Open Market

CHAPTER

Navigating Advertising's Shift: Quality vs. Outcomes

This chapter explores the tension between focusing on outcome measurements and the quality of media in the advertising landscape. It discusses the significant changes brought by the loss of third-party cookies, the importance of incrementality, and the impact on advertisers and publishers in measuring success and driving sales.

00:00
Transcript
Play full episode

Remember Everything You Learn from Podcasts

Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
App store bannerPlay store banner