

A Deep Dive into Adtech M&A with Azerion’s Matt Newcomb
44 snips Mar 26, 2025
Matt Newcomb, Regional Director for North America and the UK at Azerion, shares his insights on mergers and acquisitions in the ad tech world. He discusses strategies for CEOs to ensure a favorable exit, revealing secrets from his own experience at InSkin Media. The conversation dives into integrating companies post-merger and the transformative role of AI in ad tech. Newcomb also reflects on the emotional challenges of M&A negotiations and how relationships with key leaders are crucial for success. Plus, some light-hearted banter about future nursing home visits adds humor to the discussion.
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A CEO's Primary Goal
- A CEO's primary responsibility is to position the company for a successful sale.
- Focus on preparing the business for acquisition to maximize shareholder returns.
InSkin Media's Acquisition
- Matt Newcomb, after becoming InSkin Media's CEO, focused on preparing the company for an acquisition.
- He overhauled operations and ultimately sold InSkin Media to Azerion in 2021.
A Fast Sale Process
- InSkin Media's sale process was remarkably fast, taking only about 45 days.
- This rapid pace required intense focus, especially from the CFO and finance team due to extensive data requests.