Open Market
A Deep Dive into Adtech M&A with Azerion’s Matt Newcomb
Mar 26, 2025
Matt Newcomb, Regional Director for North America and the UK at Azerion, shares his insights on mergers and acquisitions in the ad tech world. He discusses strategies for CEOs to ensure a favorable exit, revealing secrets from his own experience at InSkin Media. The conversation dives into integrating companies post-merger and the transformative role of AI in ad tech. Newcomb also reflects on the emotional challenges of M&A negotiations and how relationships with key leaders are crucial for success. Plus, some light-hearted banter about future nursing home visits adds humor to the discussion.
41:57
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Quick takeaways
- CEOs must prepare their companies for sale by enhancing profitability and positioning to attract potential buyers for successful exits.
- Successful post-merger integration hinges on cultural alignment and retaining key personnel to realize the anticipated value of M&A deals.
Deep dives
The Role of the CEO in M&A
The CEO's primary responsibility often centers around preparing the company for sale, as shareholders seek a return on investment. During his tenure at InSkin Media, the CEO recognized that getting the business into a sellable state was paramount. This process involved evaluating and restructuring various elements of the company to enhance profitability and attract potential buyers. Ultimately, effectively positioning the business for acquisition became the focal point of leadership, making it essential for executives to focus solely on relevant strategies leading up to a sale.
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