Open Market Practical Takeaways from the Scope3 AI and Aperiam 2.0 Launches
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Mar 19, 2025 Discover effective strategies to maximize product launches as Eric and Joe analyze the recent successes of Scope3's AI and Aperiam 2.0. They delve into the humorous side of social dynamics at events, revealing awkward seating mishaps. The show highlights how AI is transforming the advertising landscape and the importance of collaboration and media engagement for visibility. Alongside practical takeaways for startups, they emphasize the innovative potential of these new technologies in reshaping brand safety and programmatic advertising.
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Lunch Seating Drama at Scope3 Event
- Eric tried to sit next to Joe at a Scope3 event but was denied due to assigned seating.
- Joe welcomed Michael Rubenstein instead, highlighting social dynamics even in professional events.
Launch Strategy for Appirium 2.0
- Formalize consulting services to align with your core brand and have a ready website before announcement.
- Leverage direct media relationships for press and prepare social posts for a strong coordinated launch.
Build Influence for Launch Success
- Build influence and reputation steadily over years before big launches to maximize media impact.
- Amplify announcements by involving customers, partners, and making stories bigger than just yourself.