Unveiling Appirium 2.0: New Horizons in Ad Tech

This chapter discusses the launch of Appirium 2.0, focusing on its leadership changes and the introduction of new services, including an advisory practice and Appirium Ads. The conversation highlights strategic steps for enhancing visibility through media engagement and the significance of a comprehensive media pitch. Additionally, it explores advancements in AI-driven brand safety tools and the necessity of industry expertise for successful innovation in a competitive landscape.