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Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company
Aug 23, 2024
Jay Askinasi discusses Roku's unique identity as a streaming platform, ad company, and hardware maker. He highlights how Roku engages users while democratizing advertising for smaller businesses in the competitive streaming space. The conversation also dives into the transformative role of agencies in navigating this complex landscape and introduces Roku City as a hub for innovative advertising. Additionally, they explore the rising significance of attention metrics in advertising and the challenges of standardizing them for better effectiveness.
43:40
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Quick takeaways
- Roku's multifaceted ecosystem integrates streaming, advertising, and data, claiming 50% of the U.S. operating system share in connected TV.
- Emphasizing adaptability, Roku blends traditional TV methods with digital strategies to enhance its advertising platform and meet market demands.
Deep dives
Roku as an Ecosystem
Roku is viewed as a multifaceted ecosystem that serves both consumers and marketers by integrating streaming content, advertising, and data. With a strong market presence, Roku claims approximately 50% of the U.S. operating system share, positioning itself as a leader in connected TV. This growth is attributed to its ability to deliver diverse content while providing valuable data insights for improving advertising effectiveness. By combining its hardware with a significant user base, Roku is redefining itself as a substantial player in the media landscape, offering insights and creative capabilities to clients.
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