Roku as an Ecosystem

Roku is viewed as a multifaceted ecosystem that serves both consumers and marketers by integrating streaming content, advertising, and data. With a strong market presence, Roku claims approximately 50% of the U.S. operating system share, positioning itself as a leader in connected TV. This growth is attributed to its ability to deliver diverse content while providing valuable data insights for improving advertising effectiveness. By combining its hardware with a significant user base, Roku is redefining itself as a substantial player in the media landscape, offering insights and creative capabilities to clients.