8min chapter

Marketecture: Get Smart. Fast. cover image

Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company

Marketecture: Get Smart. Fast.

CHAPTER

Navigating the Streaming Advertising Landscape

This chapter explores Admiral's recent funding and its role in aiding publishers with audience engagement and subscription management. Additionally, it addresses Netflix's advancements in ad technology, the competitive dynamics with Roku, and the shifting trend of brands like Chick-fil-A entering the streaming space.

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