Jay Askinasi

Jay Askinasi discusses Roku's unique identity as a streaming platform, ad company, and hardware maker. He highlights how Roku engages users while democratizing advertising for smaller businesses in the competitive streaming space. The conversation also dives into the transformative role of agencies in navigating this complex landscape and introduces Roku City as a hub for innovative advertising. Additionally, they explore the rising significance of attention metrics in advertising and the challenges of standardizing them for better effectiveness.