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3min chapter
Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company
Marketecture: Get Smart. Fast.
Exploring the Emerging Attention Metrics in Advertising
This chapter focuses on the growing importance of attention metrics in advertising, underscored by the recent fundraising for the company Adelaide. The speakers examine the challenges of standardizing attention as a currency and its potential impact on advertising effectiveness and quality in the future.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode