4min chapter

Marketecture: Get Smart. Fast. cover image

Episode 86: Jay Askinasi tells us whether Roku is a streaming platform, an ad platform or a hardware company

Marketecture: Get Smart. Fast.

CHAPTER

Exploring Branded Content and AI Collaborations in Streaming Services

This chapter delves into the changing landscape of branded content and streaming, with a focus on how external brand content delivery systems can evolve. It also examines publisher relationships with AI, highlighting Conde Nast's licensing of content to OpenAI and discussing the broader implications for search technologies.

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