Roku's Evolving Identity in the Streaming Landscape

This chapter explores Roku's multifaceted role as a streaming platform, hardware manufacturer, and ad tech company. It discusses the company's strategies for engaging users, optimizing advertising capabilities, and integrating shopping features, all while navigating a competitive television landscape. The conversation highlights the democratization of advertising access, allowing smaller businesses to enter the Connected TV space and the implications of 'shoppable TV' for consumer interaction.