Marketecture: Get Smart. Fast.

Episode 81: Joe Hirsch on bringing automation to ad ops

Jul 19, 2024
Guest
Joe Hirsch
Joe Hirsch, expert in automation for ad ops, discusses challenges in the industry. Topics include evolution of ad serving, AI competitiveness, industry leadership transitions, revenue sharing with publishers, Apple-Tabula partnership, and Apple's new privacy standards.
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Episode notes
1
Intro
00:00 • 2min
2
Evolution and Challenges in Ad Serving Industry
01:58 • 20min
3
Exploring the rise of automation in AdOps and AI competitiveness
21:32 • 4min
4
Industry Leadership Transitions and Communication Challenges
25:09 • 6min
5
Proplexity's Revenue Sharing with Publishers through Ads
31:20 • 9min
6
Apple and Tabula Partnership
40:50 • 4min
7
Discussion on Apple's new privacy standards and fingerprinting controls in browsers
45:03 • 2min
8
Wrap-up and Podcast Promotion
46:43 • 2min