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Marketecture: Get Smart. Fast.
Episode 81: Joe Hirsch on bringing automation to ad ops
Jul 19, 2024
Joe Hirsch, expert in automation for ad ops, discusses challenges in the industry. Topics include evolution of ad serving, AI competitiveness, industry leadership transitions, revenue sharing with publishers, Apple-Tabula partnership, and Apple's new privacy standards.
47:45
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Quick takeaways
- Taboola and Apple partnership in Apple News opens new revenue stream for publishers.
- The Trade Desk's SP500 Plus list highlights diverse monetization opportunities for publishers.
Deep dives
Tabula Placements in Apple News
Apple and Taboola have partnered to display Taboola placements in English-speaking markets within Apple News, showing sponsored articles in the news and stock sections. This unexpected collaboration provides Taboola with a new revenue stream and creates an opportunity for publishers to earn from ads shown alongside their content in Apple News.
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