Marketecture: Get Smart. Fast.

Danilo Tauro from Uber Eats discusses commerce media evolution, trends, and challenges. Topics include budget allocation, personalization in retail sites, company leadership changes, GDPR lawsuit, M&A rumors, and future guests in the commerce media space.

Three ad tech startups showcase their concepts: Vyust automates production workflows, Advisor CEO discusses company size, and YouPaid CEO talks about user-provided advertising IDs in this special episode.

Privacy and policy veteran Rob Leathern discusses Google and Facebook's privacy approaches, his car stealing data, ad transparency efforts, security risks on online platforms, concerns about Large Language Models, Time Magazine's collaboration with OpenAI, M&A rumors in the SSP industry, and insights on political ad spending.

Former AdSense lead and Facebook ad products head, Gokul Rajaram, discusses challenges introducing image ads at Google, acquiring DoubleClick, differences in Google and Facebook ad strategies, AI in marketing, retail media collaborations, event networking on yachts, open web programmatic struggles, and industry impacts of company strategies and acquisitions.

David Cohen discusses the IAB's future and privacy regulation on the podcast. Topics include tech lab standards, industry advocacy, challenges of legislative agreements, Oracle's exit from advertising, recent M&A transactions in the marketing industry, and CTV publisher adoption of TTD's OpenPass and Roku Exchange launch.

Big news this week as the Marketecture family expands.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

The interview with Joe Ranzenbach discusses the development and impact of the IAB Tech Lab's Open Measurement Software Development Kit (OMSDK). This standard, which emerged from the challenges of verifying ad viewability and preventing fraud in mobile app environments, provides a unified solution for ad verification. Initially developed by IAS and later adopted by the IAB Tech Lab, OMSDK simplifies the process by allowing a single SDK to execute various verification tags. This reduces the need for multiple proprietary SDKs, improving efficiency and user experience. The standard has seen widespread adoption, expanding from mobile apps to web, video, and connected TV, thus playing a critical role in ensuring ad quality and transparency across the digital advertising ecosystem​​.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices

Kerel Cooper, President of Advertising for Group Black, talks about connecting brands with African American audiences. They discuss diverse media strategies, impactful campaigns like promoting healthcare in barbershops and empowering black women, insights into ad-ops and audience engagement, PayPal's expansion and data utilization, Google's search algorithm secrets, and factors contributing to the decline in Memorial Day box office revenues due to streaming services.

Neal Richter, Director of Science and Engineering at Amazon DSP, discusses the impact of IAB Tech Lab standards like ads.txt, sellers.json, and SChain in digital advertising. These standards aim to enhance transparency, reduce fraud, and ensure authenticity in ad transactions. Challenges in in-app and CTV environments persist, but ongoing efforts are focused on strengthening the digital advertising supply chain.

Josh Palau, the VP of Performance Media for Pfizer joins us for a discussion of how programmatic works for pharma marketing, as well as his general experience with in-housing.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc. Learn more about your ad choices. Visit megaphone.fm/adchoices