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Episode 74: Kerel Cooper on reaching black audiences
May 31, 2024
Kerel Cooper, President of Advertising for Group Black, talks about connecting brands with African American audiences. They discuss diverse media strategies, impactful campaigns like promoting healthcare in barbershops and empowering black women, insights into ad-ops and audience engagement, PayPal's expansion and data utilization, Google's search algorithm secrets, and factors contributing to the decline in Memorial Day box office revenues due to streaming services.
45:41
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Quick takeaways
- Rain Barrel enhances audience targeting for brands through extensive public audiences.
- Group Black facilitates authentic engagement between brands and diverse audiences through tailored content and experiences.
Deep dives
Rain Barrel's Impact on Advertisers
Rain Barrel, a cookie-less, consented audience graph, revolutionizes advertising by helping advertisers engage with their target customers effectively. By offering over 12,000 public audiences and facilitating improved campaign reach, Rain Barrel has proven its value to renowned brands, such as a large golf retailer, boosting their outreach to millions through precise audience targeting.
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