5min chapter

Marketecture: Get Smart. Fast. cover image

Episode 74: Kerel Cooper on reaching black audiences

Marketecture: Get Smart. Fast.

CHAPTER

Insights into Ad-Ops and Audience Engagement in Programmatic Advertising

A deep dive into the significance of beginning in ad operations, emphasizing the understanding of diverse audiences and sustainable relationships in programmatic advertising. The chapter also covers the unveiling of a Group Black audience insight platform aimed at educating marketers and brands on audience engagement and purchasing behavior.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode