Episode 74: Kerel Cooper on reaching black audiences
Marketecture: Get Smart. Fast.
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Insights into Ad-Ops and Audience Engagement in Programmatic Advertising
A deep dive into the significance of beginning in ad operations, emphasizing the understanding of diverse audiences and sustainable relationships in programmatic advertising. The chapter also covers the unveiling of a Group Black audience insight platform aimed at educating marketers and brands on audience engagement and purchasing behavior.
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