Episode 74: Kerel Cooper on reaching black audiences
Marketecture: Get Smart. Fast.
Insights into Ad-Ops and Audience Engagement in Programmatic Advertising
A deep dive into the significance of beginning in ad operations, emphasizing the understanding of diverse audiences and sustainable relationships in programmatic advertising. The chapter also covers the unveiling of a Group Black audience insight platform aimed at educating marketers and brands on audience engagement and purchasing behavior.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
