
Episode 74: Kerel Cooper on reaching black audiences
Marketecture: Get Smart. Fast.
Diverse Media Strategies and Impactful Campaigns
The chapter explores Group Black's innovative media offerings, including data products, content collaborations, and experiential campaigns targeting diverse audiences. It discusses successful initiatives like promoting healthcare in barbershops and empowering black women in healthcare advocacy. Additionally, it emphasizes the importance of investing in minority-owned media companies for meaningful engagement with underrepresented communities and sustainable brand relationships.
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