Kerel Cooper
President of Advertising for Group Black, connecting brands with African American audiences.
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May 31, 2024 • 46min
Episode 74: Kerel Cooper on reaching black audiences
Kerel Cooper, President of Advertising for Group Black, talks about connecting brands with African American audiences. They discuss diverse media strategies, impactful campaigns like promoting healthcare in barbershops and empowering black women, insights into ad-ops and audience engagement, PayPal's expansion and data utilization, Google's search algorithm secrets, and factors contributing to the decline in Memorial Day box office revenues due to streaming services.
