PayPal's Expansion and Data Utilization Strategy

The chapter explores PayPal's recent hiring of an executive and expansion into new business areas, focusing on utilizing purchase data for targeted advertising. Discussions include comparisons with JP Morgan Chase's strategy, the impact of acquiring data from Red Lobster, and the implications of targeting consumers like cookies. The conversation also touches on TTD's list of premium CTV publishers, Klarna's AI-driven marketing expense cuts, and the controversy surrounding Perion's closure of Content IQ due to MFA practices.