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Marketecture: Get Smart. Fast.
Episode 80: Danilo Tauro of Uber Advertising gives trends and predictions for commerce media
Jul 12, 2024
Danilo Tauro from Uber Eats discusses commerce media evolution, trends, and challenges. Topics include budget allocation, personalization in retail sites, company leadership changes, GDPR lawsuit, M&A rumors, and future guests in the commerce media space.
47:01
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Quick takeaways
- Paramount Global's shift towards diversifying content distribution signals challenges for smaller streaming services in competing for CTV ad revenue.
- Rumors of Teeds seeking a buyer for over $1 billion reflect the growing interest in video ad networks amid shifting market dynamics.
Deep dives
Paramount Global Merges with Skydance Media
Paramount Global, merging with Skydance Media, aims to sell content broadly instead of solely on Paramount Plus. The move signals a shift towards divesting content to various distribution channels rather than consolidating it under Paramount Plus, which has struggled for growth. This strategy underscores the challenges smaller streaming services face in competing against larger, more scaled platforms for CTV ad revenue, hinting at potential consolidation in the industry.
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