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Marketecture: Get Smart. Fast.
Episode 76: David Cohen on the IAB's future and privacy regulation
Jun 14, 2024
David Cohen discusses the IAB's future and privacy regulation on the podcast. Topics include tech lab standards, industry advocacy, challenges of legislative agreements, Oracle's exit from advertising, recent M&A transactions in the marketing industry, and CTV publisher adoption of TTD's OpenPass and Roku Exchange launch.
49:05
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Quick takeaways
- Live Intent's reactivation strategy boosts purchase likelihood by 26% for dormant email subscribers.
- IAB focuses on developing global technical standards to unite digital stakeholders for industry growth and sustainability.
Deep dives
Innovative Advertising Techniques on Live Intent's Email Intelligence
Live Intent introduces a reactivation strategy for dormant email subscribers, highlighting a 26% higher purchase likelihood. By identifying idle subscribers who are viable for re-engagement, Live Intent's email intelligence helps create targeted campaigns for better results.
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Discover
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