Marketecture: Get Smart. Fast. Episode 76: David Cohen on the IAB's future and privacy regulation
Jun 14, 2024
David Cohen discusses the IAB's future and privacy regulation on the podcast. Topics include tech lab standards, industry advocacy, challenges of legislative agreements, Oracle's exit from advertising, recent M&A transactions in the marketing industry, and CTV publisher adoption of TTD's OpenPass and Roku Exchange launch.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Intro
00:00 • 2min
Tech Lab Standards, Industry Advocacy, and Privacy Legislation
02:01 • 18min
Challenges of Legislative Agreements, Trade Associations, and Job Demands
20:26 • 3min
Oracle's Exit from Advertising & Reddit's Verification Partnership
23:04 • 10min
M&A Transactions in the Marketing Industry
32:48 • 5min
CTV Publisher Adopts TTD's OpenPass & Roku Exchange Launch
38:10 • 11min