Episode 76: David Cohen on the IAB's future and privacy regulation
Marketecture: Get Smart. Fast.
CTV Publisher Adopts TTD's OpenPass & Roku Exchange Launch
The chapter covers Scripps becoming the first CTV publisher to adopt TTD's OpenPass for enhanced user authentication and improved audience targeting. It also discusses Roku's launch of the Roku exchange to connect ad inventory with advertiser demand via Magnite's SSP and various DSPs, highlighting the growing trend of programmatic buying in the CTV ecosystem and the rise of SSPs for CTV monetization.
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