M&A Transactions in the Marketing Industry

Discussion of recent M&A deals in the marketing industry, including acquisitions by MadHive and a merger between Equitiv and Sharethru, reflecting a trend of consolidation for growth and scale in preparation for potential IPOs or acquisitions. The chapter also touches on the implications for the IAB team as member companies merge or acquire each other, with an offsetting growth in new areas like AI, CTV, and retail media.