10min chapter

Marketecture: Get Smart. Fast. cover image

Episode 76: David Cohen on the IAB's future and privacy regulation

Marketecture: Get Smart. Fast.

CHAPTER

Oracle's Exit from Advertising & Reddit's Verification Partnership

Discussion on Oracle's departure from advertising industry, reasons behind the move including software competitiveness and engagement challenges. Also covers Reddit's collaboration with DV for verification, emphasizing the importance of brand safety and transparency in the digital advertising landscape.

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