18min chapter

Marketecture: Get Smart. Fast. cover image

Episode 76: David Cohen on the IAB's future and privacy regulation

Marketecture: Get Smart. Fast.

CHAPTER

Tech Lab Standards, Industry Advocacy, and Privacy Legislation

The chapter explores a tech lab's role in developing global technical standards for the digital economy, balancing short and long-term planning goals, and advocating for responsible growth in digital media marketing. It also discusses challenges faced by news publishers during the pandemic, strategies to support responsible news, content plagiarism concerns, and the implications of privacy legislation on industry and consumers.

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