Marketecture: Get Smart. Fast.

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

Jun 21, 2024

Former AdSense lead and Facebook ad products head, Gokul Rajaram, discusses challenges introducing image ads at Google, acquiring DoubleClick, differences in Google and Facebook ad strategies, AI in marketing, retail media collaborations, event networking on yachts, open web programmatic struggles, and industry impacts of company strategies and acquisitions.

52:19

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Episode guests

Gokul Rajaram

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Gokul led AdSense and Facebook's ad products, showing expertise in diverse platforms.

Accurate inventory labeling is crucial for transparency in ad buying, as seen in the Yahoo Video incident.

Oracle's strategic shift away from advertising assets hints at a focus on more profitable ventures.

Deep dives

Mozilla Acquires Anonym to Enhance Privacy

Mozilla has acquired Anonym, a privacy-centric company developing clean room technology. The acquisition aligns with Mozilla's commitment to privacy and may lead to innovative attribution products within the browser, similar to industry sandbox efforts.

Intro

6min

Challenges in Introducing Image Ads and Third-Party Pixels

17min

Exploring Retail Media, Angel Investing, and AI in Marketing

6min

Event Attendance and Exclusive Yacht Meetings

3min

Challenges and Shifts in Open Web Programmatic Advertising

9min

Exploring Company Strategies and AI Impact on the Industry

2min

Mozilla's Acquisition of Anonym and Oracle's Advertising Business Shutdown

9min

Gokul was the product lead on AdSense, the deal champion for buying DoubleClick, and the head of ad products for Facebook.

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Marketecture: Get Smart. Fast.

Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

Deep dives

Mozilla Acquires Anonym to Enhance Privacy

Trade Desk Threatens to Demonetize Yahoo Video

Oracle's Shutdown of Advertising Business

Reactions to Oracle's Advertising Business Shutdown

Boost in CTV and Retail Media Enthusiasm

Focus on AI Transforming Advertising

Remember Everything You Learn from Podcasts