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Marketecture: Get Smart. Fast.
Episode 77: Gokul Rajaram on building AdSense and Facebook ad platforms
Jun 21, 2024
Former AdSense lead and Facebook ad products head, Gokul Rajaram, discusses challenges introducing image ads at Google, acquiring DoubleClick, differences in Google and Facebook ad strategies, AI in marketing, retail media collaborations, event networking on yachts, open web programmatic struggles, and industry impacts of company strategies and acquisitions.
52:19
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Quick takeaways
- Gokul led AdSense and Facebook's ad products, showing expertise in diverse platforms.
- Accurate inventory labeling is crucial for transparency in ad buying, as seen in the Yahoo Video incident.
Deep dives
Mozilla Acquires Anonym to Enhance Privacy
Mozilla has acquired Anonym, a privacy-centric company developing clean room technology. The acquisition aligns with Mozilla's commitment to privacy and may lead to innovative attribution products within the browser, similar to industry sandbox efforts.
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Discover
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