Challenges in Introducing Image Ads and Third-Party Pixels

This chapter delves into the obstacles faced by the product team at Google when introducing image ads and handling the demand for third-party pixels. It explores the debates over allowing third-party tracking cookies, Google's attempts at creating their tracking pixel, difficulties with inventory access, and challenges with the traditional waterfall model in advertising. Additionally, it discusses Google's acquisition of DoubleClick, the transition to incorporating a DSP, and the differences between Google and Facebook advertising strategies.