Marketecture: Get Smart. Fast.
Episode 78: Rob Leathern's car is spying on him
Jun 28, 2024
Privacy and policy veteran Rob Leathern discusses Google and Facebook's privacy approaches, his car stealing data, ad transparency efforts, security risks on online platforms, concerns about Large Language Models, Time Magazine's collaboration with OpenAI, M&A rumors in the SSP industry, and insights on political ad spending.
46:01
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Quick takeaways
- Facebook and Google handle privacy issues differently, Rob Leathern's Toyota data breach experience.
- Market trends show potential M&A activity in SSPs, Claritas up for sale hint at industry consolidation.
Deep dives
Sunobe and 33Across, SSPs Up for Sale
Sunobe and 33Across, both SSPs, are rumored to be up for sale, reflecting the need for consolidation in a market with a deep divide between larger players like Magnite and smaller subscale entities. The pressure on subscale businesses in a flat or declining market hints at potentially more M&A activity in the future.
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