11min chapter

Marketecture: Get Smart. Fast. cover image

Episode 78: Rob Leathern's car is spying on him

Marketecture: Get Smart. Fast.

CHAPTER

Time Magazine's Archives Deal with OpenAI and Ad Tech Drama

The chapter explores the collaboration between Time Magazine and OpenAI, analyzing the utilization of historical data and the potential impact on information accessibility. It delves into the implications of AI companies partnering with publishers, raising concerns about data control and enforcement. The discussion also covers a controversy between TTD and Yahoo regarding inventory classification, shedding light on transparency in advertising and the evolution of ad tech.

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