Marketecture: Get Smart. Fast.
Emergency Pod: Google isn't getting rid of cookies after all?
Jul 23, 2024
Andrew Cassale from Index Exchange and Paul Bannister from Raptive analyze Google's decision on third-party cookies. They explore industry implications, comparing Google's approach to Apple's ATT. The discussion includes shifts in data usage, regulatory responses, and Google's commitments to the CMA. They also analyze Google's decision-making process on cookies and privacy challenges.
24:30
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Google delays the elimination of third-party cookies to offer new privacy management tools.
- Ad tech executives face challenges in adapting to a cookieless world and shifting towards first-party data utilization.
Deep dives
Google's Announcement on Third-Party Cookies
Google revealed that they won't eliminate third-party cookies abruptly as planned before, aiming to provide consumers with new privacy management tools. This approach involves offering insights and developing a user-controlled system in Chrome that might lead to reduced cookie usage. The scenario resembles iOS prompts for app tracking requests, indicating a potential significant loss of cookie identifiers. The details remain vague, increasing the likelihood of a substantial decline in third-party cookie availability.
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.
