Marketecture: Get Smart. Fast. cover image

Marketecture: Get Smart. Fast.

Emergency Pod: Google isn't getting rid of cookies after all?

Jul 23, 2024
Andrew Cassale from Index Exchange and Paul Bannister from Raptive analyze Google's decision on third-party cookies. They explore industry implications, comparing Google's approach to Apple's ATT. The discussion includes shifts in data usage, regulatory responses, and Google's commitments to the CMA. They also analyze Google's decision-making process on cookies and privacy challenges.
24:30

Podcast summary created with Snipd AI

Quick takeaways

  • Google delays the elimination of third-party cookies to offer new privacy management tools.
  • Ad tech executives face challenges in adapting to a cookieless world and shifting towards first-party data utilization.

Deep dives

Google's Announcement on Third-Party Cookies

Google revealed that they won't eliminate third-party cookies abruptly as planned before, aiming to provide consumers with new privacy management tools. This approach involves offering insights and developing a user-controlled system in Chrome that might lead to reduced cookie usage. The scenario resembles iOS prompts for app tracking requests, indicating a potential significant loss of cookie identifiers. The details remain vague, increasing the likelihood of a substantial decline in third-party cookie availability.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode