2min chapter

Marketecture: Get Smart. Fast. cover image

Emergency Pod: Google isn't getting rid of cookies after all?

Marketecture: Get Smart. Fast.

CHAPTER

Exploring the Shift in Data Usage and Regulatory Responses in Ad Tech

Exploring the implications of the shift towards first-party data in marketing and ad tech, including challenges for publishers, regulatory oversight from entities such as the CMA and ICO, and potential future trends post third-party cookies.

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