Paul Bannister

Paul Bannister, Chief Strategy Officer at Raptive, delves into the implications of Google's AI Overviews for web publishers. He discusses how these AI tools are perceived by publishers and their potential impact on traffic. The conversation touches on Google's strategy regarding the Open Web and competition from LLM-based chatbots. Bannister also explores whether AI Overviews might incentivize publishers to license their data and examines the significance of human-generated content in an increasingly AI-driven digital landscape.

Mike O'Sullivan and Paul Bannister discuss the AdTech Economic Forum, covering topics such as bid requests, funding, industry impacts, ad tech ecosystem nuances, challenges, and the equilibrium between SSPs and DSPs. Reflections on past conferences and future predictions are also highlighted.

Paul Bannister, Chief Strategy Officer at Raptive and expert in publisher monetization, shares intriguing research on consumer reactions to AI-generated content. He reveals that unclear labeling decreases trust significantly, with suspicion affecting credibility more than the content itself. Bannister explains how traffic declines vary by content type, with smaller sites facing the harshest challenges. He also discusses the importance of strong branding in mitigating search volatility, and how reducing ad clutter can enhance both user experience and revenue.

Andrew Cassale from Index Exchange and Paul Bannister from Raptive analyze Google's decision on third-party cookies. They explore industry implications, comparing Google's approach to Apple's ATT. The discussion includes shifts in data usage, regulatory responses, and Google's commitments to the CMA. They also analyze Google's decision-making process on cookies and privacy challenges.

Paul Bannister, CSO at Raptive, discusses third-party cookie deprecation in Chrome and Google's Privacy Sandbox. Topics include publisher readiness, underrated aspects of Privacy Sandbox, walled gardens, testing methods, and potential limitations of first-party cookies.